"As a working mom of a 5-year-old and 2-year-old twins, my life is anything but predictable. Between Preschool, ballet class, chasing around my active 2-year-olds and maintaining my children's clothing brand, Wren and James, I don't have much time to pull myself together in the morning. I need clothing that is easy and moveable -- clothing that works with my very active lifestyle. Sonnet James has been a favorite of mine for a long time now and I had the opportunity to model a play dress from their collection. I was pleased that I didn't have to sacrifice style for comfort. They are the perfect dress for someone who wants the best of both worlds." -Kiley Wren and James
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Interview with Whitney, creative genius behind Sonnet James
What dreams do you have for Sonnet James in the coming years?
The first thing I want to do is connect the brand to a really great non-profit. I want to find something that is meaningful to me and my customers. Social responsibility is at the top of my list! Next, getting on Shark Tank! That would be so fun. Also, having a physical flagship store!
Where are your favorite places to shop?
I only shop online. For shoes, I love Marais and Soludos. I have a current obsession with Reformation’s swimsuits!
How do you like to accessorize Sonnet James dress?
I love Illesteva and RayBans. Clare V has been my jam! I have a fanny pack and woven circle bag from her. For more, check out the Lookbook on sonnetjames.com.
Who is your favorite celebrity style icon?
Michelle Williams is great on the red carpet. Oh, and Alicia Vikander. Selena Gomez. Jessica Chastain. Lupita Nguongo.
What’s been your favorite business milestone so far?
Ayesha Curry following me on Instagram.
Do you have a childhood dream that has become a reality in your adult life?
When I was I little I watched The Parent Trap and I saw Elizabeth James design wedding dresses in bed and that was always something I wanted to do. I finally get to do that!
Who inspires you?
How would you describe your creative process?
It is a bit chaotic. I need a lot of alone time and lately I’ve been listening to the same song for hours and hours. The last song I looped for hours was Still Got Time by Zayn. It is all about finding your own flow.
Any advice you would give to mom’s trying to balance parenting and work?
It is ok to not eat home cooked meals every night. Be easy on yourself and make your own rules.
What keeps you motivated?
Taking my boys to Hawaii every year.
Do you have a favorite design you’ve created?
I am really proud of the Reese – White dress. It makes every woman or every shape and size feel beautiful. It is like the sisterhood of the traveling Reese dress.
Your go to dance party song? Go!
I by Kendrick Lamar.
If you were to binge watch something on Netflix what would it be?
Name one food you can’t get enough of?
Chocolate. All kinds and forms. I don’t discriminate.